Or my preferred “Drinking your own champagne” are terms to describe the practice of using your own products and services. It serves as testimonial evidence that practices what the company preaches, and demonstrates a high level of faith in the quality and value derived.
It seems strange therefore that organizations marketing sustainability credentials, citing net zero aspirations, but have a reputation not to “walk the talk”, expect third parties to sign sustainability pledges without question. This lack of leading by example is a quick way to destroy credibility of the program before the start.
According to Forbes, there are 6 mistakes that organizations make when building a sustainability program:
- Setting goals before properly assessing the impact
- Failing to identify the right do-ers and deciders
- Not effectively measuring progress towards your goals
- Using sustainability only for PR
- Failure to test strategies before applying them to scale
- Not asking for help
This research was conducted over 2 years ago and is still relevant today.
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Carbon neutrality is no longer a matter of if but when. The 2021 court case against Shell in Netherlands demonstrated it is no longer about ticking the boxes but taking real action. What does this mean for your supply side? Scope 3 emissions cover all indirect emissions that are incurred in the supply chain both upstream and downstream and, for many businesses, suppliers can account for between 50% to 80% of total emissions.
Having accurate information on your supply base is imperative; this creates the first key challenge, “data” capture. With potentially 1,000’s of suppliers, businesses who have not structured or enriched supplier master data with the appropriate dataset will struggle to get to grips with net zero. There are a number of third party solutions to help businesses, however unless these tools are embedded into a robust supplier on-boarding process and regular supplier review, the process itself becomes unwieldy and less meaningful.
Accompanying this data challenge, a change of perspective and approach must be applied to ensure the net zero objective can be operationalized in a meaningful way. Importantly this action must be measurable and capable of being validated by customers. Is your sustainability goal more than lip service? What changes have you made?
Don't do Ordinary — Consulting with Passion
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