Or my preferred “Drinking your own champagne” are terms to describe the practice of using your own products and services. It serves as testimonial evidence that practices what the company preaches, and demonstrates a high level of faith in the quality and value derived.

It seems strange therefore that organizations marketing sustainability credentials, citing net zero aspirations, but have a reputation not to “walk the talk”, expect third parties to sign sustainability pledges without question. This lack of leading by example is a quick way to destroy credibility of the program before the start.

According to Forbes, there are 6 mistakes that organizations make when building a sustainability program:

1. Setting goals before properly assessing the impact
2. Failing to identify the right do-ers and deciders
3. Not effectively measuring progress towards your goals
4. Using sustainability only for PR
5. Failure to test strategies before applying them to scale
6. Not asking for help

This research was conducted over 2 years ago and is still relevant today.

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